Cloud telephony can help businesses connect with rural India. India is home to millions of rural Indians who need timely support and information. Customer service delivery by businesses is often difficult in rural areas, coupled with the epidemic. Businesses operating in cities can connect well with the rural population through cloud telephony services.
Most of the big and popular businesses in the cities are unable to approach the rural population easily. Cloud telephony solutions are designed for solving this issue. With just a click of a button and the use of smartphones, these businesses can now connect easily.
For example, the ‘Mann ki Baat’ program, held by the Prime Minister, allows people from across several geographical areas to easily connect with the minister just by a missed call. This service, known as missed call service, is a part of a cloud telephony solution.
The rural population may not be aware of social media channels, but they are aware of bulk voice calls, bulk SMS, and toll-free numbers, all of which are part of solutions.
How Businesses Can Connect with Rural India Using Cloud Telephony?
Many cloud telephony solutions help businesses connect with the rural population. A few of these cloud telephony solutions are described below:
Bulk SMS Service
Bulk SMS service is one type of solution that can target and reach a wider audience. Most businesses send information regarding their business products and services through web links, etc. Bulk SMS service lets you promote your business through campaigns, coupon codes, feedback surveys, etc. within seconds. The information can be saved for further reference.
Toll-Free Numbers
Toll-free numbers are yet another way of increasing your business reach to the audience, free of charge. People can even leave behind their suggestions. Toll-free numbers have diverse uses, from helping people get counseling to helping local delivery. Endless possibilities are associated with toll-free numbers, which are quick and simple to use.
Voice Broadcasting
Voice broadcasting is another cloud telephony solution that lets businesses reach rural populations conveniently. Your message can reach your audience even if you are physically unavailable. Moreover, you can run different campaigns that are personalized and convey your message in your regional language.
Missed Call Service
Another cloud telephony solution that can help business communication in remote areas is a missed calls service. Not only is it a wide-reaching tool, but it is also highly economical for both the businesses as well as the customers.
Missed call service is the best cloud telephony solution that can be used by various private and government entities like entertainment, government agencies, NGOs, etc. to spread information and awareness. For example, in an epidemic situation, government agencies used missed call services to reach out to people in remote areas in need of medical help.
Interactive Voice Response (IVR)
IVR is yet another excellent cloud telephony solution that can be used by businesses to connect with a rural audience in the most convenient manner possible. Being an automated system, it is not only user-friendly but simple to use. It helps the rural audience reach businesses through a smart and intelligent routing system.
This kind of cloud telephony solution can even let surveys and polls be conducted in rural areas.
Conclusion
Cloud telephony solutions as described above have great penetration and can reach rural audiences effortlessly. Whatever the type of solution your business may utilize, the result will always help your business to nurture a huge customer base, retain them, and establish more new customers along the way.
When adopted solutions offer many benefits, like being a dependable and effective channel of communication, the ability to provide personalized or customized solutions, being able to educate or inform the uneducated masses, speed, incomparable efficiency, etc.
Cloud telephony solutions can let any kind of business, whether big or small, reach their customers in remote areas and are very useful for creating awareness apart from providing valuable information regarding different, latest products and services being available, about which the rural audience generally does not have any knowledge.
Cloud telephony solutions are not limited to businesses; schools, hospitals, etc. can also utilize the many amazing solutions it provides, and each of the solutions has robust features that can be customized as per need. Amongst the many cloud telephony services India has to offer, Office24by7 Technologies is the leading solution provider. If you want to reach your business in the rural areas.